Holiday weekend closing… what’s the move? 🤔
If you’re escrow or title and a file is set to close Friday before a holiday, do you
A️⃣ leave early and push it to Tuesday
or
B️⃣ stay late Thursday, come in early Friday, and make sure your clients actually close so they can move? 🏡📦
We’re in the service industry. We serv…
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Real estate marketing is changing fast 🚨
For years the goal was simple: rank #1 on Google and get the click.
Now buyers and sellers are searching by conversation using AI tools like ChatGPT 🤖
The goal isn’t just ranking anymore…
It’s being part of the conversation when AI gives real estate advice.
Are agents ready f…
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After 22 years in real estate, here’s the hard truth 👇
Most people get into this business chasing freedom, financial freedom, time freedom, location freedom 💭
But many never reach it.
Not because they aren’t smart, not because they don’t work hard, but because this industry never stops changing, markets shift, rates s…
1
Should you negotiate verbally or in writing? 🤔✍️
For me… it’s always in writing.
In real estate, there is no deal unless it’s signed by both buyer and seller 📝 Verbal “agreements” don’t hold up. Too much gets lost in translation, and details matter.
When it’s in writing, it’s clear. It’s real. And if they accept it……
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East Sac update 🏡⚖️
A proposed 6-story, 300+ unit apartment project on Alhambra Blvd is headed to the Planning Commission for a vote. It would replace vacant warehouses with market-rate units, retail, and parking… but it’s taller than current limits.
So what wins? More housing along major corridors 🏗️ or preserving n…













